The wearable eye tracker enables subjects to autonomously collect visual behavior data in any environment.
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Eye tracking provides insight into how people perceive the world around them and has been used in this context before.
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How often, when, and what are subjects using media for daily.
As with all behavioral research, the aim is to capture the most authentic behavior.
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Stiftung Lesen, a non-profit organization based in Mainz, Germany, is committed to promoting reading and literacy.
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In total, 28 hours of video were recorded with the wearable eye tracker, including one portion that was close to two hours of uninterrupted data.
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They are easy to use and subjects are able to record for long periods of time without interruption, so a facilitator is not needed.New features available in the software for Tobii Pro Glasses 2.This caused their researchers to become interested in eye tracking in an ethnographical field strategy context.
A number of hypotheses were formulated from these discussions, to be investigated further in the future.
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The directions were for the participant to wear the eye tracker as much as possible over a two-day time span and perform daily activities as they normally would.The subjects were all equipped with Tobii Pro Glasses 2 and instructed in their use.
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Also, the researchers wanted to understand how young adults use written language in their everyday lives, including reading, writing, media usage, and active participation in online media.
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The use of eye tracking opens up the possibility to measure authentic behavior from the point of view of the subject.
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Pro Glasses 2 feel and look almost like a typical pair of glasses, which means they do not inhibit natural behavior.
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Ethnographic field methods have become increasingly popular in social science as a means to gather in-depth insight into human behavior and cultural phenomena.
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The aim is to understand how people live, what they do, how they use things, and what their needs are.Stefan Zweig: Farewell To Europe tells the story of the Austrian writer and his life in exile from 1936 to 1942.Sunken treasure, death-defying adventure, sibling rivalry: How Charles and John Deane invented modern deep-sea diving and saved the British Empire.
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They were in typical, everyday scenarios with work colleagues, their family, on their own, or in a group of friends.
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